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Author Archives: Lorne Hood
How can IMb Tracing help my business?
IMb Tracing is a service that provides real-time tracking information for your automation-compatible letters and flats, giving advance notice for both incoming and outgoing mail. GSI Marketing’s direct mailing services can show you how. Destination IMb Tracing service (for outgoing mail) … Continue reading
Posted in Mailing & Fulfillment
Tagged Full Service IMB, IMB, Intelligent mail, Track direct mail
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UPWARDLY MOBILE
Postage savings planned around mobile barcode promotion for 2012. The Mobile Commerce and Personalization Promotion will give mailers a chance to integrate QR codes and other mobile technologies into direct mail. The promotion will run from July 1 through Aug. … Continue reading
Posted in Mailing & Fulfillment, QR Codes / Mobile marketing
Tagged Mobile Marketing
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USPS Postage Rate Increase Coming
As of January 22, 2012, the prices for most Postal Service mailing services will change. Mailing Services includes First-Class Mail, Standard Mail, Periodicals, Package Services and Extra Services. Learn more about the United States Postal Service price changes taking place … Continue reading
Neuroscience and Direct Mail
Recent research has shown that Direct Mail leaves a deeper, more lasting impression on people’s brains when compared to digital advertising of the same message. Bangor University, North Wales, UK., in partnership with the Royal Mail and published in the … Continue reading
Posted in Mailing & Fulfillment
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A Smart Guide To Smart Codes
Quick Response codes (or QR codes, as they’re better known) are here to stay. Though these “next-generation bar codes” have originally been used for tracking purposes (of packages and equipment parts), they are increasingly being used for new marketing and … Continue reading
“Junk” QR Codes!
I was reading an article “Stop Sending Me Junk Mail!” by David Fellman of David Fellman and Associates about marketing using Direct Mail and QR codes and began to think about how to really use QR codes in integrated marketing … Continue reading
Nuts & Bolts of Offset Printing vs. Digital
People often ask whether their particular project is going to be printed on an offset press or digital press and quite frankly, the answer can change based on the specifics of that project or the intended end use of the … Continue reading